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Brand identity

Make your brand
hard to forget

Our branding services put your logo, colours, type and voice into one identity people recognise anywhere. Branding for small business means the whole set, not a logo on its own.

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Hago, the HagoDigital robot mascot, standing square on with a fountain pen in each hand; the animation has him draw the HD monogram around himself.
Know the difference

Brand, branding, brand identity — three different things

Most people use the three words for one thing. Knowing which you actually need is what decides the work.

Two overlapping speech bubbles

Brand

The reputation
  • What people think and feel about your business.
  • Shaped by their experiences with you.
  • Earned through what you do.
A megaphone projecting three lime sound waves

Branding

The action
  • The choices you make to shape that reputation.
  • How you communicate and deliver.
  • An ongoing part of running the business.
A fan of three colour swatches

Brand identity

The expression
  • The visual and verbal tools you use.
  • Logo, colours, typography and voice.
  • A practical foundation for how you present yourself.

We build the identity. Your reputation grows through what your business does with it.

The brand identity service

Your brand, handled
We lead the work. You shape the direction

We lead the thinking, shape the position, develop the identity and prepare the files.

The identity is built around your business and the people you want to reach.

A group of customers lit by a single spotlight A clear positionWhat you want to be known for.
Two hands lifting a lime star A distinct identityA look and voice that belong together.
An award medal with a lime heart at its centre Practical assetsReady for the places you use them.
The HagoDigital identity applied across a shopfront, signage, a website, a phone screen, a t-shirt and a delivery van, with Hago on a lift painting the HD monogram onto the wall.
What’s included

Your brand identity, ready to use

We agree the scope around what your business needs.

Hago the robot holding a microphone on an ivory tile, beside a blue speech bubble reading GOTTA BE COOL.

1. Brand voice

Tone, personality and key messages for words that sound like your business.

Five colour swatches — navy, blue, lime, white and grey — inside an outlined panel, with an eyedropper resting across them.

2. Colour palette

A palette chosen for recognition, contrast and consistent use.

Three HagoDigital logo lockups on one tile: the robot mark with the wordmark, the HD monogram on its own, and the robot mark on its own.

3. Logo suite

Your primary logo and the variations needed for different uses.

An ivory tile carrying the word COOL in blue italic, SERIOUS in a narrow navy condensed face and FUN in a rounded lime face, three type personalities on one card.

4. Typography

Fonts chosen for clarity, hierarchy and character.

A cockatoo's head in ivory and navy on a tile, its crest struck through by a lime lightning bolt.

5. Mascot or avatar

Optional — a custom character that gives your brand a recognisable face.

A three-by-three grid of lightning-bolt marks in lime, navy and blue on an ivory tile.

6. Design patterns

Optional — graphic elements and patterns for consistent layouts.

A framed photograph of blue peaks under a lime sun, with crop marks at the corners.

7. Photography direction

Optional — guidance on photo style, composition and subject matter.

A social post and a story layout side by side, a circular profile picture sitting between them.

8. Social toolkit

Optional — reusable templates, covers and assets for your own social content.

Three stacked video frames on an ivory tile, the top one carrying a lime play button, with motion lines either side.

9. Animations

Motion for your logo and branded content, within the agreed scope.

An open folder holding three things: a document, a photograph and a lightning mark.

10. All files and assets

Source files, exports and assets, organised and yours to keep.

I won’t recommend assets you have no use for.

Why it matters

Give people more than price to compare

Small business branding gives people another reason to consider you: a business they can recognise and understand.

The work is paid once, and the files are yours.

A four-square grid where one lime diamond stands out among three discs RecognisableA look that belongs to your business.
A stamp pressing an approval seal onto a page CredibleAn identity that reflects the work behind it.
A ruler flanked by four scaling arrows ConsistentPractical rules and assets to use.
Hago working a projector: on the left a plain grey shopfront and laptop, on the right the same business in HagoDigital colours across its sign, a website and a phone.
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