For a site of five to ten pages, the 2026 price data puts a redesign at US$1,500 to US$8,000 with a freelancer and US$5,000 to US$25,000 with an agency; a builder you run yourself costs US$17.77 to US$159.77 a month, and an online store or a custom platform runs from US$5,000 to well over US$100,000. The gap is not random: it comes from five different kinds of seller, a handful of line items that cheap quotes leave out, and the cost of an hour where the work is done.
How we researched this. We read 28 sources on 10 and 11 October 2026. Four are built on project data rather than opinion: ProjectCostEstimator’s 600-plus quotes, Clutch’s verified client reviews, One Little Web’s data study and the 700-plus projects BK Web Designs has delivered since 2014. The rest are agency and studio price guides from the United States, Australia and the United Kingdom, the builders’ own pricing pages, and Google’s documentation on moving a site. Prices are left in the currency they were published in. Every figure is listed, with its link and date, at the end.
What do 2026 website redesign prices actually look like?
Like this. Each bar is one published range, from the firms that sell the work, the directories that collect the invoices, and the builders’ own price lists.
Do it yourself, on a builder
A freelancer
An agency
An online store
What agencies actually billed
Sources: the 30 published ranges and Clutch’s verified reviews listed at the end of this guide.
Read the chart left to right and the market sorts itself. The do-it-yourself bars stop short of US$5,000 because you are the labour. The freelancer bars start at US$200 for a vetted Fiverr gig and run to US$20,000 for complex work. The agency bars start where the freelancer bars end and keep going, because an agency sells a team and a process, not a person. And the Clutch line is the reality check: the average agency project in its verified reviews is US$38,105; most of the projects it reviewed cost less than US$10,000. The big number is pulled up by a few very large builds.
Why is the gap so big?
Because “a website redesign” is five different products sold under one name. The price depends far more on which one you are buying than on who you buy it from.
- A builder, run by you. On a yearly plan, Wix charges US$17.77 to US$159.77 a month; Squarespace US$19 to US$99; WordPress.com US$4 to US$45; Shopify US$29 to US$299 for a store. The template is the design and your evenings are the labour. Skill Mammoth puts the cash cost at US$200 to US$500 a year plus your time, and that is the honest way to see it.
- A freelancer. One person, usually one skill, no overhead: US$40 to US$150 an hour in the ProjectCostEstimator data, US$25 to US$75 in Space-O’s, which lands a 5 to 10 page site at US$1,500 to US$8,000. What you are not paying for is a second pair of eyes; one person is design, build and support at once.
- A productized or boutique agency. Fixed packages for a known kind of site: US$3,000 to US$15,000 at Skill Mammoth’s productized tier, US$5,000 to US$25,000 for a boutique agency of 2 to 10 people in the 600-quote data. The process is repeatable, so the price is predictable.
- A full-service agency. A strategist, a copywriter, a designer, a developer and a project manager, at US$100 to US$149 an hour each (Clutch’s typical rate; US$150 to US$225 at mid-sized firms in Space-O’s table). Semi-custom work runs US$15,000 to US$40,000 and fully custom US$40,000 to US$80,000+. You are buying the team, so expect to see it, by name, in the quote.
- A platform. An online store with hundreds of products, customer logins, links to stock or a CRM. Enterprise agency projects run US$50,000 to US$500,000+ in the quote data, and an enterprise store rebuild US$50,000 to US$200,000+. Ecommerce alone adds 30 to 50% to a site of the same page count, and switching platforms adds another 20 to 40%.
Three more things move the price inside each tier. Pages: each page beyond the first five adds US$200 to US$400 in One Little Web’s study, and a 50-page site is a different product from a 10-page one. Custom design: on its own it is US$5,000 to US$25,000 at an agency, against £1,000 to £2,500 for a template-based design in the UK data. Where the people are: the same hour costs US$100 to US$149 in the United States, Canada or Australia, US$50 to US$99 in the United Kingdom; US$25 to US$49 in Poland, Spain or Mexico and under US$25 in India or the Philippines. Offshore work is 60 to 80% cheaper in the quote data and 60 to 70% cheaper in the UK data, and the guides that say so also say what the saving costs you in communication and quality control.
What is quoted separately, and what does it add?
This is where two quotes for “the same site” part ways. The guides above itemise these lines, and a cheap headline price usually means some of them are missing.
| Line item | Published range | Source |
|---|---|---|
| Moving the words and pictures across (content migration) | US$100–300 a page; US$5,000–15,000 for 50+ pages | Skill Mammoth; Space-O |
| Redirecting every old address (SEO migration) | US$1,500–5,000; US$1,000–5,000 for a store | Skill Mammoth; WebCostEstimator |
| Technical SEO on the new site | US$2,500–8,000 | Skill Mammoth |
| Rewriting the copy | US$100–300 a page; £50–150 a page | Space-O; Whito |
| New photography | US$1,500–5,000; about A$1,500 for a half day | Space-O; Paramark |
| A booking feature | about US$1,000 | One Little Web |
| Adding a shop to a standard site | US$3,000–10,000 | One Little Web |
| Each extra page | US$200–400; £150–400 | One Little Web; Whito |
| Looking after it, per month | US$50–1,000; £50 median entry plan (UK) | Skill Mammoth; Whito |
Add the top of each of those to a US$5,000 quote and you are at US$15,000 before anyone has argued about the logo. That, more than overhead, is why an agency total can be three times a freelancer’s: the agency wrote the whole job down and the freelancer wrote down the design. When you compare quotes, put them side by side against this list and ask what each one leaves out.
Is it the same price in Australia, the United States and the United Kingdom?
The shape is the same; the numbers move with the local cost of the hour. The Australian guides put an agency-built site of 6 to 10 pages at A$5,000 to A$10,000+ (Digital Nomads HQ lists A$5,997 to A$8,997 for a brochure site of that size, and A$9,997 to A$14,997 for 10 to 15 pages), a brochure site at A$3,000 to A$7,000 at Wolf IQ, and custom agency work at A$10,000 to A$30,000 at White Peak. For a simple redesign of 7 to 10 pages, Spark Interact gives A$2,500 to A$5,000+ with a freelancer and A$5,000 to A$10,000+ with an agency. Australian web designers charge A$50 to A$200 an hour.
In the United Kingdom a five-page brochure site is £1,500 to £3,000 with a freelancer and £3,000 to £5,000 with an agency; a complete redesign is £2,000 to £8,000 freelance and £4,000 to £15,000 at an agency, with London 30 to 40% dearer than the regions. Freelancers there charge £40 to £70 an hour, agencies £60 to £150. In the United States the agency hour is US$100 to US$149 in Clutch’s data. So a business in any of the three is buying from the same five tiers at roughly the same relative prices; what changes is the currency and the cost of the hour.
What does a redesign include that a new website doesn’t?
The move. A new site starts from nothing, so there is nothing to lose. A redesign replaces pages that Google already lists and that people already link to, and every one of those addresses has to end up somewhere. Miss one and the visitor lands on a dead page, and Google quietly drops it. Google’s own guidance for a move is a server-side permanent redirect from every old address to its new one, kept for as long as possible and generally at least a year, and it tells site owners to expect temporary fluctuation in rankings while it happens. The guides price this step at US$1,500 to US$5,000 as a line item, and the honest ones say it is the line most often left off a cheap quote.
So a proper redesign has five steps that a new build does not:
- Crawl: record every old address, what Google lists and where you rank.
- Map: give each old address a named new home.
- Build: make the new site.
- Launch: switch the redirects on the same day.
- Check: read what Google lists afterwards, in writing.
If a quote does not mention redirects, ask. The cheapest redesign is often the one that forgot this step, and you find out months later when the enquiries stop. We learned this on an artist’s site with 170-plus works that we moved off WordPress: every old address was redirected and a report showed what was kept.
What I’d do
Before you pay anyone, open Google Search Console and look at which pages bring people in. On most sites it is three or four. Protect those first, in the quote, by name. Then count the pages you would actually miss if they vanished tomorrow. That number, not the one on your old sitemap, is the size of your redesign. Get three quotes for that exact list, and compare the line items, not the totals. And if the site is on WordPress and you dread logging in, that is the real reason to redesign, and it is a good one.
Juan Pablo Tagliaferro, founder, HagoDigital
Questions people ask next
Why does one quote say US$3,000 and another US$30,000 for the same site?
Usually because they are not quoting the same site. One has priced the design; the other has priced the design, the copy, the photography, the move, the redirects and three months of support. Ask both for the line items and the gap closes or explains itself.
Will a redesign lose my Google rankings?
It can move them, and Google itself tells site owners to expect temporary fluctuation during a move, so nobody can honestly promise otherwise. What keeps the damage small is the map: every old address on a permanent redirect, checked before launch and watched in Search Console after.
How long should the old redirects stay in place?
Google’s guidance is as long as possible, and generally at least a year. On most hosts they live in one small file, so there is little reason ever to take them down.
Do I need a full redesign or just a refresh?
If the structure works and the look is tired, a refresh of the design and copy on the existing pages is cheaper; BK Web Designs prices an essential refresh at US$1,500 to US$3,000. If people cannot find what they came for, or the site is hard for you to update, that is a redesign.
Is a freelancer or an agency better value?
For a site of five to ten pages with no shop, the data says a freelancer or a productized agency; the full-service team starts paying for itself when the site takes payments, feeds a sales team or needs custom design. Whoever you pick, the redirects and the content move have to be in the quote.
Can I keep my domain and hosting?
Yes, and you should. The domain belongs in your name, not the designer’s, and so should the hosting account. Ask for that in writing before you sign.
About this guide. HagoDigital designs and redesigns websites, so we have an interest in this question; that is why every figure here comes from someone else and is listed below. Our own prices live on the pricing page and are not repeated here, so this guide stays true when they change. If you want us to look at your site, this is what we do.